WhichBroker ("we", "us", "our") uses cookies and similar tracking technologies on www.whichbrokr.com. This Cookie Policy explains what cookies are, which ones we use, and how you can manage your preferences.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on return visits and store preferences. Cookies cannot run programs or deliver viruses.
2. Types of cookies we use
| Type | Purpose | Consent required? |
|---|---|---|
| Essential | Enable core website functionality. The site cannot work properly without them. | No |
| Analytics | Measure how visitors use the site (pages visited, time spent, traffic source). We use Google Analytics 4 with IP anonymisation. | Yes (EU/EEA) |
| Affiliate tracking | Track clicks on affiliate links so we can be credited if you open an account. Set by affiliate networks, not WhichBroker directly. | Yes |
| Preference | Remember your cookie consent choice and any display preferences. | No (functional) |
3. Specific cookies we use
| Cookie name | Provider | Duration | Purpose |
|---|---|---|---|
| _ga | Google Analytics | 2 years | Distinguishes unique users |
| _ga_* | Google Analytics | 2 years | Maintains session state |
| _gid | Google Analytics | 24 hours | Distinguishes users within a session |
| cookie_consent | WhichBroker | 1 year | Stores your cookie consent choice |
4. Third-party cookies
When you click an affiliate link, the destination website or affiliate network may set their own cookies. We do not control these cookies — please refer to the relevant third party's cookie policy for details.
5. Managing your cookie preferences
You can manage or withdraw your consent at any time using the following methods:
- Cookie banner: Use our consent banner to accept or reject non-essential cookies.
- Browser settings: Most browsers allow you to block or delete cookies. Common browser guides:
- Google Analytics opt-out: Install the Google Analytics opt-out browser add-on.
Note: blocking essential cookies may affect how the website functions.
6. EU/GDPR compliance
For visitors in the EU and EEA, we only set non-essential cookies after obtaining your explicit consent, in compliance with the ePrivacy Directive and GDPR. You can withdraw consent at any time without affecting the lawfulness of prior processing.
7. Changes to this policy
We may update this Cookie Policy periodically. The "Last updated" date at the top reflects the most recent revision.
8. Contact
For questions about our use of cookies, contact us.